Making Choices in Design

Abstract

This paper explores the nature of choice in design. Attention is given to visual perception, to a role for aesthetics in research, and to the context and evolution of design. There are concluding comments on some implications for Design Education. Choice in design may embraceoften at the same time - objective facts (such as dimensions), partly-objective facts (such as convenience) and wholly subjective attitudes and opinions; so it is important to try to understand how people form preferences in design, and to understand the contexts within which design choices are made.