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Industrial Design courses available in the UK. In the
present era, a wider breadth of narrative has developed
within the subject, and as a result the content of industrial
design educational offerings varies considerably. The paper
assesses the industry view of Industrial Design as a
discipline from the perspective of those employing
university graduates. These views illustrate a change in the
discipline, and this is considered in respect to current
education practice. The choice of entry courses for the
student wishing to embark on a career in the subject has
also widened. It is argued that at present, the access to
courses offers a haphazard informational stream to the
potential applicant. An approach to developing an online
facility to enable potential students to apply for the right
course is discussed. It is suggested that a consistent and
comparable platform of guidance is needed by which
potential students can identify and match the course
offering against their aptitudes and aspirations.
A framework for such a system is proposed. Given that
course choice will ultimately define the nature of their
career opportunities it is argued that this would be a
useful and productive asset.
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