Design at Wedgwood

Mary Moorcroft
1979, Vol. 11, No. 2,

Abstract


'I speak from experience in female taste, without which I should have made a poor figure amongst my Potts, not one of which of any consequence, is finished without the Approbation of my Sally'. Thus wrote the first Josiah Wedgwood in 1768, a few years after he had founded his firm, and his foresighted policies on the importance of design have been retained by his successors through Wedgwood history.

The earliest Wedgwood tableware designs com bined function and beau ty to a degree extraordinary in any industry, and Josiah's employment of eminent artists is one of the principles the company has retained.

For two centuries, one of the outstanding strengths of Wedgwood has been in the hands of its team of designers - both full-time staff designers in in the factory studios and free-lance artists engaged on special commissions.


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