Consumer education for junior high-school pupils within a technological project

M Barak, S Perlman-Avnion, M Bonner
1997, Vol. 2, No. 1,


Consumer education was examined within a project-based technology study course. Pupils participated in the design and construction of a product called a ";Water Level Detector";. Throughout the course, various aspects of marketing and consumerism were addressed. The instrument applied was a Consumer Behaviour Questionnaire in which pupils recorded their preferences when considering the purchase of products like clothes or shoes. The questionnaire was given pre and post the study to an experimental class in an urban school, an experimental class in an outline area, and a control class. Results showed that both experimental classes improved their scores on wise consumerism more than the control group, while the urban class pupils performed better than the outline class.

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