Market Research for Student Designers

Richie Moalosi
2000, Vol. 5, No. 3,

Abstract


This article examines the role of market research in design and technology as part of the design process. Moreover, a sample structure is given to help shape the content of what is required when one is conducting market research. The intention is to help staff and students to develop a better understanding on the role of market research when designing new products.


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