Still thinking and feeling: the location of emotion in the creative and learning experience (Part 2)

Spendlove David
2008, Vol. 13, No. 1,


This paper, the second of two parts, continues a broad
overview of new opportunities for considering the location
of emotion within a creative, learning and product
orientated design and technology experience. The paper
builds upon the author’s previous work and considers the
location of emotion in three fluid domains: Person,
Process and Product.
The paper argues that for truly creative, engaging learning
experience, the location of emotion is central but, more
importantly, understanding the relationship of emotion to
our decisions making offers greater opportunities for our
future creative development.


Creativity ; Emotion ; Design and technology; Memes

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