We feel therefore we learn : the location of emotion in the creative and learning experience (Part 1). Paper adapted from the Keynote presented on 5 July at the Design and Technology Association Education and International Research Conference 2007 ...

David Spendlove
2007, Vol. 12, No. 3,


This paper, in two parts, offers a broad overview of
new opportunities for considering the location of
emotion within a creative, learning and product
orientated design and technology experience. The
paper builds upon the author’s previous work and
considers the location of emotion in three fluid
domains: Person, Process and Product.
The paper argues that for truly creative, engaging
learning experience, the location of emotion is central
but, more importantly, understanding the relationship
of emotion to our decisions making offers greater
opportunities for our future creative development.


Creativity ; Emotion ; Design & technology ; Perception

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