How Do We Learn to Love Innovation?

Eddie Norman
2013, Vol. 18, No. 3,


It was in September 2010 towards the end of my full-time
academic career that I was fortunate to be invited to be a
Visiting Professor at UTM (Universiti Teknologi Malaysia).
This was a fascinating journey at many levels, but, perhaps
curiously, one of the more enduring memories was that of
the young woman who, at the end of an undergraduate
class that I had been privileged to take, asked the question
that forms the title of this Editorial. The class had centred
on ‘creativity and designing’ and, unsurprisingly, I had
decided to speak in relation to my teaching experience at
Loughborough. Looking back at the PowerPoint slides, I
structured my talk around these themes:
• Having found a good design context
• You need to be...
• Determined modellers
• Independent thinkers
• Experiential in approach
• Analytical
• Skilful


Design & technology ; Education ; Research ; Curriculum

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